淘宝直播间5.22健身运动日活动目标：

1、健身运动店家当日播出总数；

2、健身运动店家当日新增加粉丝数/vip会员数；

3、健身运动店家当日直播间成交额；

4、618大促前整训，参与522健身运动日的店家优先选择得到618期内网络资源PK资质

淘宝直播间5.22健身运动日活动玩法：

1、通用性游戏玩法：健身运动王者排位赛&健身运动日频道栏目；

2、主题风格频道一：5月健身运动好货之抢不上的鞋在这儿/健身运动时尚潮流时尚造型师/健身运动高科技；

3、主题风格频道二：健身运动健身房教练健身班；

活动物料：

封面照片小图标：
直播房间内贴片式：

游戏玩法详解：

part1通用性游戏玩法：潮粉排位&健身运动日频道栏目；

潮粉排位

5大垂直领域跑道

备注名称：本次排位默认设置全体人员参加比赛，不会再招商合作（市集商家默认设置酷动城标识店家全体人员参加比赛）

「健身运动潮衣」-天猫商城休闲鞋服店家

「瑜伽健身」-天猫商城瑜伽健身游水大器械

「户外探索」-天猫商城户外登山露营钓鱼

「特点好店」-市集酷动城标识商家

「甄选大咖」-直播房间当日带最少50%健身运动产品

健身运动日频道栏目款式demo

频道栏目准入条件规定：5月1日-5月17日播出日数不少于5天；天猫商城KA商家或是市集标识商家；

part2主题风格游戏玩法1：健身运动好货

1.健身运动好货之抢不上的鞋

报考详细地址：待升级

直播房间征募规定：

1.夜间中央八台时间范围弹出窗口；

2.一鞋难寻；库存量深层最少100；

3.当日直播间成交额冲击性200W；

4.天猫商城KA商家且做直播房间商业化的引流方法不少于2000元；

7.给予模版自做推广海报请在已有安全通道内如微信朋友圈、手机微信、微博传播；

2.健身运动好货之健身运动时尚潮流时尚造型师

报考详细地址：待升级

直播房间征募规定：

1.滚动图片；

2.主题风格上报：本知名品牌下5月极具象征的时尚潮流方向标、意味着产品及其可意味着生活观念的slogan；

3.最少一位飞行嘉宾和试衣模特（男人女人模），首席总裁老总现身直播房间的优先选择；

4.主播间紧紧围绕该时尚潮流风频和产品开展知识讲解和女模特上半身look解读；

5.天猫商城KA店家且5月1日-5月17日播出日数不少于5天；

6.当天直播间成交额总体目标最少50W；

7.给予模版自做推广海报请在已有安全通道内如微信朋友圈、手机微信、微博传播；

3.健身运动好货之健身运动高科技

报考详细地址：待升级

直播房间征募规定：

1.滚动图片

2.上报知名品牌5月上架的一款高科技意味着产品，产品能够为1个或是好几个；

3.紧紧围绕该高新科技向客户开展如切鞋或现场评测展现；

4.意味着此高科技的产品当日必须做直播房间专享特惠；

5.天猫商城KA店家且5月1日-5月17日播出日数不少于5天；

6.当天直播间成交额总体目标最少30W；

7.给予模版自做推广海报请在已有安全通道内如微信朋友圈、手机微信、微博传播；

part3主题风格游戏玩法2：健身运动健身房教练健身班；

报考详细地址：待升级

直播房间征募规定：

1.滚动图片；

2.技术专业健身房教练，直播房间内现场教学；

3.课程内容必须具备课堂教学与收看紧密联系；

4.天猫商城KA店家且5月1日-5月17日播出日数不少于5天；

5.当天直播间成交额总体目标最少20W；

6.给予模版自做推广海报请在已有安全通道内如微信朋友圈、手机微信、微博传播；

主题活动散播规定

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